10th Planet provided authoring and CD duplication services to Bladonmore for a major press launch to announce the ArcelorMittal Orbit, an enormous steel sculpture that will be built in London’s Olympic Park.

Anish Kapoor and Cecil Balmond won the commission to design the steel structure, which will tower 120m over the Olympic site to give far reaching views over London.

The CD project involved authoring a presentation of architectural images, created by Arup, that were to be distributed to the press on the day of the announcement.

Due to the highly confidential nature of the project, images were not available until very late in the day before the launch. 10th Planet provided a team to design and programme the interactive presentation through the night before the launch. The discs were then duplicated overnight and delivered at 8am the next day, to be handed out to the international press at the announcement.

10th Planet’s experience in CD authoring and CD duplication meant that the mission critical project was accomplished without a hitch, despite the tight time scales involved.