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The user puts the iKey that they have been sent into their PC/MAC, they are then directed to a registration page on your website. This registration page can be as detailed as you like depending on what metrics you would like to gather.

The iKey has a unique ID and once the user registers, it becomes a way of identifying them personally.

The next time the user inserts the iKey and accesses the website, they are welcomed by name and the website back end can then customise the user experience to any degree required.

Remembering what the user looked at each time they used the key, enables you to suggest particular products and services that may be of use, carry out essential market research on new products and services or target specific users with items of interest. The landing page URL can be changed remotely to allow up to date marketing and offers to be targeted.

In tandem with Google Analytics or other analysis software, our data capture can segment and target your data analysis to enable custom reporting tailored to your exact needs.

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10th Planet is pleased to announce a new product called the “iKey”, recently launched under the company’s Promotional USB division, WeAreUSB.

The iKey, similar to a webkey, takes the user directly to a website or microsite, but has an added layer of intelligence. Put simply it allows marketing metrics to be comprehensively captured together with a high degree of user experience personalisation.

Web keys are similar to a standard USB flash drive but without memory storage, and as a result are far cheaper than a standard promotional USB – in fact more than 50% lower cost than the smallest memory capacity flash memory drive.

Web keys have been shown to increase response rates of direct mail campaigns to over 20% (compared to 1.2% for standard direct mail).

For more information on this please see the USB web key page on WeAreUSB.com

10pdm have launched a unique 3 dimensional custom moulded USB service to coincide with the opening of a new facility in China.

From a real object or a few photographs, a bespoke moulded USB housing is made to accommodate flash memory up to 16GB. This transforms the USB stick from one that could easily be lost amongst competitor’s offerings to a truly unique representation of a brand’s image.

From simple 3D renditions of a logo, to miniature facsimiles of real objects; such as mobile phones, trainers and ships; the 10pdm product design team have accomplished some truly lifelike USB sticks.

A variety of materials can be used, the most common being PVC, though silicone and PET offer different textures and tactility.

The addition of a production facility in the Far East means the company can offer factory-direct pricing with the service level of an experienced UK marketing support services company. In addition fixed UK costs mean no fluctuations due to import duties or exchange rates.

Marketed under the www.flash-duplication.com brand, the company has offered off the shelf USB products as an alternative to its core DVD and CD offering since 2006. The extension of this service to encompass a truly bespoke service will further strengthen the branded promotional gifts offering of 10pdm.

More information about promotional USB flash drives at flash-duplication.com and DVD duplication at 10th Planet Digital Media.

The fastest 4 colour digital DVD printer on the planet!

      10^th Planet, the UK’s leading digital media facility, has launched a state-of-the-art DVD and CD digital printing service. The digital print system, developed in conjunction with ink manufacturers Sun Chemical, offers a unique high gloss full colour print for both CD and DVD.

Heralded as the fastest digital print system on the market, it will allow the Central London duplication facility to turn around high volume duplication runs in 24 hours or less.

In addition, the film- and plate-free process is significantly more environmentally friendly than litho (offset) or screen print processes.

“It was a natural progression for us;” says MD Jonathan Moore, “with digital print we can offer our clients the highest quality 4 colour disc print available and in the shortest lead times possible for any print system. The lower setup costs and file-to-disc process mean that we can offer short run discs at replication prices.

This will help lift us further above the competition still using inferior consumer inkjet technology, and will re-enforce our position as pioneers in the disc duplication industry.”

As the optical disc industry moves away from a business model dominated by large multinational replication facilities in favour of boutique operations like 10^th Planet, the advantages of digital disc printing are substantial and numerous.

Against a backdrop of ever decreasing lead times coupled with shrinking budgets for optical disc content, 10PDM’s London facility will be ideally placed to provide its wide client base with the market’s most comprehensive and cost-effective DVD and CD service.

10^th Planet Digital Media have launched DVD Sequr; a new DVD copy protection system for use on DVDR. Although marketing managers will often want their content to be re-distributed, there are occasions when confidential presentations need to be disseminated in a format that cannot be easily copied or re-circulated. The technology behind DVD Sequr, already in use by Disney and Hollywood studios for the protection of pre release content, allows DVD video on DVDR to be protected against ripping and copying on PCs. As DVD video is increasingly used to present sensitive information to board level and communicating privileged data to management, it pays to have an effective way of safeguarding this content.

See www.dvd-sequr.com for more information or call 10^th Planet on 020 7434 2345.